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About Matteo Grand

Hi, I’m Matteo – I help founders and product teams launch and grow great products.

This document was created by me and my team*.* If you’re looking for more strategic or design support for your product, book a call with us. We’d love to hear from you.

Email: [email protected]

Calendar: https://cal.com/matteogrand/30

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👋 Why This Exists

Most teams track everything — but don’t know what to act on.

This cheatsheet helps you focus on the product metrics that actually drive growth, retention, and satisfaction.

It’s split into 6 key areas, aligned with your product journey.

Each section includes:

• The core metrics that matter
• How to calculate them
• What “good” looks like
• What to do when things go wrong

Categories

1. Acquisition – how people find and arrive at your product
2. Activation – how quickly they reach the “aha” moment
3. Engagement – how often they come back and use it
4. Retention – how long they stick around