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About Matteo Grand
Hi, I’m Matteo – I help founders and product teams launch and grow great products.
This document was created by me and my team*.* If you’re looking for more strategic or design support for your product, book a call with us. We’d love to hear from you.
Email: [email protected]
Calendar: https://cal.com/matteogrand/30
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In this playbook, we guide you through the stages of product research, ideation, design and launch with interactive frameworks, checklists, and templates.
Feel free to make this page your own, and to adapt it to your team’s needs.
Many come to the product development process with a shiny idea, ready with features and an imaginary design. We suggest you put that aside.
Exceptional products respond to real problems. So, we must avoid thinking solutions before we even understand the problem.
And the way to understand, is to listen.
This is the most important thing you can do at this stage–truly absorb what people are saying and feeling.
Everyone has their own process, but here are our favourite research methods.